LootDrop
Last updated
Last updated
The gaming industry is at a crossroads. With $14.3 billion spent annually on user acquisition, the benefits are reaped largely by a handful of large conglomerates, leaving smaller projects and genuine users underserved.
While Web3 gaming stands as a viable alternative that can keep value in the hands of players and creators, it currently faces a trifecta of challenges: attracting authentic users, maintaining sustained engagement, and identifying valuable contributors.
Traditional Web3 models, such as airdrops based on minimal account activity, have proven ineffective and prone to bot exploitation. This not only frustrates real users but leads to rapid token sell-offs, undermining the very communities these projects aim to build.
Many communities are desperately seeking a better way; some have attempted to resolve this issue by distributing only small portions of their community token allocation (often 40%). They continue to experiment in vain in an attempt to get tokens in the hands of real people. The result: billions in community-allocated tokens remain locked in project treasuries, stifling growth and innovation.
Identify and attract real, highly engaged users: By leveraging the Game7 community and reputation system, projects can tap into a large, and rapidly growing community of some of the most passionate Web3 gamers.
Foster sustained, meaningful community participation: Because reputation is core to everything we do at Game7, games can be much more confident that tokens are being distributed to real people, not bots.
Recognize and reward the most valuable contributors: LootDrop allows communities to leverage full stack solutions to design immersive campaigns, incentivizing and focusing on the metrics and goals they care about most.
This success story is just the beginning. Game7 is poised to scale the LootDrop model: dozens of promising projects in the pipeline, along with billions in potential community treasuries seeking a better solution.
The economy of scale is hard to understate: the more users and engagement Game7 actualizes, the more robust the Citizen reputation graph, and thus the more projects will have confidence to deploy some or all of their community tokens via Game7.
Our unique approach not only benefits partnering projects but also allows the Game7 community to prosper:
20% fee on future LootDrop campaigns
80% of that fee is distributed to the community via G7 Boxes from the Citizen Pool
LootDrop represents a paradigm shift in how games acquire, engage, and reward reputable players.
